Andy Warhol, A Factory
A Portable Art Life
For: Germano Celant, Guggenheim Foundation, Gijs van Tuyl, Kunstmuseum Wolfsburg, Hatje-Cantz Verlag

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Andy Warhol, A Factory was a retrospective on the artists work at the Kunstmuseum Wolfsburg in 1997. For the publication we set out to make a ’portable’ Warhol - like similar books for world literature - and to make a comprehensive document including his lesser known earlier work. Together with Guggenheim’s Germano Celant and the Warhol Foundation as an important source this book was compiled as a visual essay lined with a bouquet of Warhol’s most famous quotations. The book was to be printed in a large edition as part of a marketing concept around the introduction of Volkswagen’s New Beetle. Unfortunately this was not to be. It was however published two more times; in Belgium and in Spain.

This is one of the few comprehensive books on Andy Warhol as an artist and phenomena told mostly in images. Artworks, photographs and paraphernalia are presented at same value in what is in fact a visual essay on what Andy Warhol’s life ’looked like’. To quote Andy; if you want to know all about Andy Warhol, just look at the surface of my paintings and films and me, and there I am. There’s nothing behind it.

Predecesses Phaidons ’Andy Warhol Giant Size’ by a full decade, and this one fits in one’s pocket...

The book was intentionally devised as a cooperation with Volkswagen to accompany the introduction of the ’New Beetle’ the retro car that was launched in 1997. This plan fell through and after a lively editing process that included last minute fedexxed slides (pre digital era) the entire project was realized in less than two months. Assembly and layout of the original book took six days and the printwork was carved up between 5 printers in the Stuttgart area eager to work for Hatje Cantz publishers.

Andy Warhol (August 6, 1928 – February 22, 1987) was an American artist who was a leading figure in the visual art movement known as pop art. His works explore the relationship between artistic expression, celebrity culture and advertisement that flourished by the 1960s. After a successful career as a commercial illustrator, Warhol became a renowned and sometimes controversial artist. The Andy Warhol Museum in his native city, Pittsburgh, Pennsylvania, holds an extensive permanent collection of art and archives. It is the largest museum in the United States dedicated to a single artist.

Warhol’s art encompassed many forms of media, including hand drawing, painting, printmaking, photography, silk screening, sculpture, film, and music. He was also a pioneer in computer-generated art using Amiga computers that were introduced in 1984, two years before his death. He founded Interview Magazine and was the author of numerous books, including The Philosophy of Andy Warhol and Popism: The Warhol Sixties. He is also notable as a gay man who lived openly as such before the gay liberation movement. His studio, The Factory, was a famous gathering place that brought together distinguished intellectuals, drag queens, playwrights, Bohemian street people, Hollywood celebrities, and wealthy patrons.

Warhol has been the subject of numerous retrospective exhibitions, books, and feature and documentary films. He coined the widely used expression "15 minutes of fame". Many of his creations are very collectible and highly valuable. The highest price ever paid for a Warhol painting is US$100 million for a 1963 canvas titled Eight Elvises. The private transaction was reported in a 2009 article in The Economist, which described Warhol as the "bellwether of the art market".[1] Warhol’s works include some of the most expensive paintings ever sold.